White Swiss Shepherd Dog

United Kennel Club (UKC)

Berger Blanc Suisse Club of the United Kingdom

Fédération Cynologique Internationale (FCI)

Societé Centrale Canine (France)

Deutscher Club für Weiße Schweizer Schäferhunde e.V. (Germany)

White Swiss Shepherd Dog: medium‑large, athletic white herder closely related to the German Shepherd, bred for gentle, stable temperament. Intelligent, sensitive and people‑oriented, needs daily mental and physical exercise. Suits active, calm homes and excels in sports and therapy work.

## Quick Facts

- One of the smallest terriers, but packed with confidence and character.  
- Bred as a hardworking ratter on farms and in stables, so still loves to hunt and explore.  
- Distinctive prick ears and a slightly foxy expression that gives a bright, alert look.  
- Weather resistant, “wash and wear” harsh coat that needs regular tidying rather than heavy grooming.  
- Generally sturdy and long lived, often remaining playful and lively well into their senior years.  


## Appearance & Coat

The Norwich Terrier is a small, compact dog, but people are often surprised by how solid and sturdy this little terrier feels when they pick one up. The ideal height is around 25 to 26 centimeters at the withers, with a weight that typically falls between 5 and 6 kilograms, although some healthy dogs sit just outside this range. The body is short and well knit, with good bone and substance. Nothing about the Norwich should look fragile or fine boned. They were bred as working terriers, so the overall impression is of a small but capable dog that could fit into tight spaces, yet still stand its ground.

The head is one of the most charming features. Norwich Terriers have a slightly rounded skull, a strong muzzle, and a distinct stop. Their dark, oval eyes are bright and full of expression, often giving an impression of curiosity and mischief. Pricked, medium sized ears sit well apart and are carried erect, which adds to the alert and foxy expression that many owners fall in love with. The tail is usually of moderate length, set high and carried gaily when the dog is on the move, although not curled over the back.

The coat is a big part of the breed’s character. Norwich Terriers wear a harsh, straight, weather resistant outer coat with a dense and softer undercoat. The body coat should feel tight and almost wiry to the touch, never soft or fluffy. Around the neck and shoulders there is often a thicker ruff that gives a slightly lion like look, while the hair on the head and ears is shorter and smoother, with enough hair on the muzzle to form gentle whiskers but not a full beard.

Accepted colors include:

- Red, from light wheaten to deep rich red  
- Black and tan  
- Grizzle  
- Wheaten  

White markings are not typical and are generally discouraged in the show ring, although a small patch is not unusual in pets.

Coat care for a Norwich Terrier is fairly manageable compared with many other breeds, but it is important to maintain the correct texture. Regular brushing, about two to three times a week, helps remove loose hair and prevent tangles, especially around the ruff and hindquarters. A slicker brush and a metal comb usually work well. Many owners also learn basic hand stripping, which means gently pulling out dead outer coat by hand or with a stripping knife. This keeps the coat harsh and weatherproof. Clipping is possible for pet dogs, but it tends to soften the coat and can make it more prone to matting and absorbing dirt.

Bathing should be done only when needed, since frequent baths can strip the natural oils that protect the coat and skin. A mild dog shampoo, followed by thorough rinsing and drying, is usually enough. Check ears regularly for wax and debris, trim nails every few weeks, and keep an eye on dental health. Their small mouths can be prone to tartar, so regular tooth brushing is very helpful. With sensible grooming and attention to coat texture, the Norwich Terrier remains a smart, practical little dog who always looks ready for action.  


## Temperament & Personality

Life with a Norwich Terrier is rarely dull. This is a big personality in a small body, often described as fearless, game, and full of fun. At the same time, a well bred and well socialized Norwich is also known for being more easy going and less sharp than some other terrier breeds. They tend to bond very closely with their families and usually prefer being involved in every part of household life instead of being left on the sidelines.

Around the home, the Norwich Terrier often follows their people from room to room, always interested in what is happening. Many owners describe them as “shadows with muddy paws.” They love to curl up on the sofa after a good walk or play session, and while they are certainly active, their energy is not usually excessive as long as their needs for exercise and mental stimulation are met. Indoors, they can be fairly calm, but they switch to full “on duty” mode the moment the doorbell rings or a squirrel dares to cross the garden.

With children, Norwich Terriers are generally affectionate and playful, especially if they have grown up with them. Their sturdy body and confident nature often make them more tolerant of the noise and bustle of family life than some other toy sized breeds. That said, they are still small dogs and should be treated with respect. Young children need to be taught how to handle them gently, and interactions should always be supervised to avoid accidents such as rough grabbing or falling on the dog. When treated kindly, many Norwich become wonderful childhood companions who join in games and love being part of family routines.

With other dogs, Norwich Terriers can be sociable if well introduced and socialized from puppyhood. They are terriers, so they may not back down if challenged, but most are not naturally quarrelsome. Care around much larger and boisterous dogs is sensible to prevent injury. With cats and small pets, their strong prey drive can be a challenge. Some Norwich live peacefully with a resident cat that they have grown up with, but wild animals and small furry pets such as hamsters or rabbits are likely to trigger their natural hunting instincts.

Common challenges often relate to this terrier heritage. Norwich Terriers like to bark to announce visitors or interesting noises, which makes them good little watchdogs but can cause tension with neighbors if not guided early. They may dig in the garden in search of imaginary prey, and their curiosity can tempt them to follow an interesting scent under a fence. Good fencing and supervision in the garden are therefore important. Separation anxiety can appear in dogs that are left alone for many hours, since they tend to thrive on companionship. A Norwich Terrier is happiest when it can share life closely with its people, not when it is treated as a decorative accessory.  


## Training & Exercise

Norwich Terriers are intelligent and motivated dogs, but they also come with a dash of terrier independence. Successful training usually combines patience, consistency, and a good sense of humor. They respond extremely well to positive reinforcement methods that use food, toys, and praise as rewards. Harsh corrections or heavy handed handling can damage their trust and may make them stubborn or worried instead of cooperative.

Basic obedience training should start early, ideally from the day the puppy comes home. Short, varied sessions work best, since Norwich Terriers can lose interest if work becomes repetitive. Simple cues such as “sit,” “down,” “come,” and “leave it” are important, as is reliable recall. Because of their instinct to chase small animals, a solid recall is one of the most valuable skills you can teach. Many owners find that using a long training line outdoors during the learning phase allows the dog some freedom while still keeping everyone safe.

Mental stimulation is just as important as physical exercise. Norwich Terriers enjoy problem solving, so games and training that ask them to think can be very satisfying. They often excel at:

- Clicker training of tricks and fun behaviors  
- Nose work games, such as searching for hidden treats or toys  
- Interactive puzzle feeders and slow feeding bowls  
- Beginner level agility or rally activities  

Formal dog sports are not a requirement, but they can be a great outlet for an energetic Norwich and a lovely way to strengthen the bond between dog and owner.

In terms of exercise, the Norwich Terrier is more active than its size suggests. Most adults need around one to one and a half hours of daily activity, spread across walks, play, and free exploration. A typical day might include a brisk morning walk, some play time or training games during the afternoon, and a shorter evening stroll. They usually enjoy off lead running in safe, enclosed areas. Many Norwich love to chase balls and play tug, and some enjoy paddling or swimming in safe water once they have been gently introduced.

Young puppies should not be over exercised, since their bones and joints are still developing. Short, frequent outings and gentle play are better than long hikes. As the dog matures, you can gradually increase distance and intensity. Adult Norwich Terriers often enjoy longer countryside walks and can keep up surprisingly well, but it is wise to build fitness slowly and pay attention to very hot weather, as their small bodies can overheat faster than a larger, leaner breed.

Because they are bright and sometimes a little too self assured, Norwich Terriers will take advantage of inconsistency. Clear rules and routines help them understand what is expected. For example, decide early whether your dog will be allowed on the sofa or bed, and stick to it. Many owners find crate training useful for managing rest periods and creating a safe space, especially during puppyhood. When training is fun, varied, and fair, the Norwich Terrier tends to become a cheerful and keen partner who loves to show off what it has learned.  


## Health

The Norwich Terrier is generally considered a robust and healthy breed, especially compared with some larger or more heavily exaggerated breeds. Their moderate structure, natural tail, and functional body preserve much of the soundness required in a working terrier. Many Norwich live well into their teens, with 12 to 14 years being common when they receive good care, a healthy diet, and sensible exercise.

Like all breeds, they have some health issues that occur more frequently than in the general dog population. Responsible breeders work to reduce these risks through health testing, thoughtful breeding choices, and careful monitoring of lines.

Some conditions that are known in the breed include:

- Respiratory issues such as upper airway problems and a condition known as Norwich Terrier Upper Airway Syndrome, which can involve noisy breathing, gagging, or exercise intolerance in affected dogs  
- Eye conditions, including cataracts and other inherited eye diseases  
- Patellar luxation, where the kneecap slips out of place, which can cause lameness or an odd skipping gait  
- Hip dysplasia, less common in this small breed than in large dogs, but still monitored in many countries  
- Dental issues, as with many small breeds, including tartar buildup and occasional tooth crowding  

Health testing recommendations can vary by country and kennel club, but may include eye examinations, knee checks, and in some regions, respiratory evaluations and hip scoring. Prospective puppy buyers should feel comfortable asking breeders what health tests they carry out and how they use the results in planning their litters. A caring breeder will be open about the strengths and weaknesses in their lines and will explain how they aim to improve the health and temperament of future generations.

Routine veterinary care plays a big role in keeping a Norwich Terrier healthy. Regular checkups, vaccinations or titer testing according to local guidelines, and parasite control for fleas, ticks, and worms are all important. Preventive dental care is particularly valuable. Brushing the dog’s teeth several times a week with canine toothpaste can greatly reduce the risk of periodontal disease, which in turn supports overall health, including heart and kidney function.

Weight management deserves close attention. Because the Norwich Terrier is compact and small, just a kilogram of extra weight represents a significant percentage of their body mass. Extra weight can put pressure on joints, worsen breathing issues, and reduce energy levels. A good quality, balanced diet appropriate for the dog’s age, activity level, and any special needs, combined with portion control and regular exercise, helps maintain an ideal body condition.

Owners should be aware of early signs that might indicate health concerns, such as changes in breathing sounds, reduced exercise tolerance, persistent coughing, cloudiness in the eyes, changes in gait, or reluctance to jump. Early veterinary assessment usually leads to better outcomes. With informed breeding practices and attentive lifelong care, most Norwich Terriers enjoy many years of active, affectionate companionship.  


## History & Origins

The Norwich Terrier comes from the historic county of Norfolk in eastern England, an area known for its farms, stables, and bustling market towns. The breed developed in the late nineteenth and early twentieth centuries as a small, agile working terrier whose main job was to control rats and other vermin. Farmers, horsemen, and stable workers valued a dog that could fit into tight spaces, had the courage to face determined pests, and still be friendly and manageable around people and other dogs.

The early Norwich type likely arose from mixing various small terriers that were common in the region at the time, including red and wheaten working terriers that bore some resemblance to today’s Cairn and Irish Terriers. These little dogs were sometimes known locally as “Cantab” terriers, especially around Cambridge, where they gained popularity among students who kept them as both companions and ratters in college rooms and stables.

Originally, both prick eared and drop eared varieties were considered the same breed. Over time, enthusiasts began to focus more carefully on type and standardization. In 1932, the breed was officially recognized under the name Norwich Terrier, taking its name from the city of Norwich. For many years, both ear types were registered together. However, the differences in appearance and breeding became more distinct, leading eventually to a formal separation. In the 1960s, kennel clubs in several countries recognized the prick eared dogs as Norwich Terriers and the drop eared dogs as a separate but closely related breed, the Norfolk Terrier.

Despite their small size, Norwich Terriers retained their working character. They were used not only for farm and stable work but also sometimes for bolting foxes, although they were never large enough to take on such quarry directly. Their courage, persistence, and compact build made them valuable companions wherever vermin were a problem.

As the twentieth century progressed and the need for working ratters declined, the Norwich Terrier gradually transitioned into a companion and show dog. The breed’s cheerful attitude, portability, and manageable coat helped it gain admirers in Britain, Scandinavia, and North America, and later across the world. Breed clubs formed to protect and promote the Norwich Terrier, focusing on preserving sound structure, stable temperament, and the tough, weather resistant coat that spoke of its working past.

Today, the Norwich Terrier is rarely used as a professional ratter, but the instincts remain. Many enjoy earthdog trials, tracking games, and other activities that mimic their traditional work. Above all, they are cherished as lively, affectionate family companions that bring a touch of old farmhouse spirit into modern homes. Their history as a practical, hardworking terrier still shapes their character, making the Norwich Terrier a small dog of real substance and determination.  


## Living with the Breed

Bringing a Norwich Terrier into your home means committing to an engaging, energetic companion who wants to be fully involved in your daily life. This is not a breed that thrives when left alone for long working days without company or stimulation. They fit well into many types of households, from single owners in apartments to active families in houses with gardens, as long as their social and exercise needs are met.

In terms of space, Norwich Terriers adapt well to smaller homes, provided they receive enough outdoor time and mental stimulation. A securely fenced garden is ideal but not essential if you can offer several good walks every day. Because of their hunting instincts, a secure environment is important. Gaps under fences, loose boards, or easy escape routes can all tempt a curious Norwich. Many owners choose solid fencing rather than low decorative borders, and some supervise all garden time to prevent digging or adventurous exploration.

The daily routine with a Norwich Terrier often includes a mix of walks, play, and relaxation. They appreciate structure. Morning and evening walks at roughly the same times each day, regular feeding times, and consistent rules help them feel secure. They particularly enjoy being involved in family activities, such as car trips, visits to dog friendly cafés, or watching sports in the park. The more they are included, the happier they tend to be.

Financially, owning a Norwich Terrier involves similar costs to other small pedigree dogs. Initial expenses include the purchase price, vaccinations, microchipping, spaying or neutering if appropriate, a crate or bed, bowls, grooming tools, a harness or collar, lead, toys, and insurance if you choose to take it. Ongoing annual costs usually involve:

- Quality food  
- Routine veterinary care and vaccinations  
- Parasite prevention  
- Grooming, especially if you use a professional for hand stripping  
- Pet insurance or a savings fund for unexpected veterinary bills  

Grooming costs can vary depending on whether you learn to hand strip at home or visit a groomer regularly. Many owners choose a combination, doing basic maintenance themselves and booking a few professional sessions each year.

Useful equipment for a Norwich Terrier includes a well fitting harness for walks, since small dogs can be prone to neck strain if they pull on a collar. A crate or quiet den area helps with house training and provides a safe retreat. Because they like to chew and play, a variety of durable toys is valuable, including chew toys, small balls that fit safely in their mouth, and soft toys for indoor games. Puzzle feeders or treat dispensing toys are excellent for keeping their clever minds busy, especially when you are occupied with other tasks.

New owners should be prepared to invest time in early socialization. Introducing the puppy to a wide range of people, gentle dogs, sounds, and environments in a positive way helps create a confident adult Norwich Terrier. Puppy training classes run by experienced instructors can be very beneficial. Consistent boundaries and calm leadership help prevent common behavior issues such as excessive barking or possessiveness over toys.

Living with a Norwich Terrier rewards that commitment in many ways. You gain a loyal, lively little dog who is usually ready to walk, play, or simply sit beside you while you relax. Their size makes them easy to transport, and their sturdy temperament means they are often good travelers and adaptable guests. With thoughtful preparation and a realistic view of the time and energy required, a Norwich Terrier fits beautifully into many modern lifestyles, bringing companionship, enthusiasm, and a touch of terrier spirit to every day.

Norwich Terrier

The Kennel Club (UK)

Norwich Terrier Club of Great Britain

Svenska Kennelklubben (Swedish Kennel Club)

Den Norske Kenneklub (Norwegian Kennel Club)

Norwich Terriers are small, sturdy, confident terriers with prick ears, a foxy, alert expression and a harsh, weather‑resistant coat. Bred as farm ratters, they remain lively, curious hunters, need regular exercise, mental stimulation and moderate grooming, and are generally long lived.

White Swiss Shepherd Dog vs Norwich Terrier

Characteristics

Summary

Similar breeds