Privacy Policy

Updated 2026-07-10

This policy explains how Dogs Unleashed AB ("Get a Pet", "we", "us" or "our") processes personal data when you use the Get a Pet app, website and related services (together, the "Service").

1. Data controller

Dogs Unleashed AB, company registration number 559049-6807, Skeppargatan 92, 115 30 Stockholm, Sweden, is the controller of the processing described here.

Send privacy questions or requests to exercise your rights to support@getapet.com.

2. Data we process

The data we process depends on how you use the Service:

  • Account and contact details: phone number, name, email address, profile image, language, country, account settings, and marketing and data-sharing choices. Your phone number is used, among other things, to send a one-time login code.
  • Identity and trust: information from an identity check, such as verification status, name, date of birth, country, and national or other identity number. The data used depends on your country and the verification method.
  • Address and location: address, city, postcode, country and coordinates. If you give the app location permission, we may use the device location to suggest a place or show relevant nearby listings.
  • Profile, listings and activity: information about you as a breeder or seller, animals and litters, listing text, images, video, searches, saved searches, favourites, reports and other activity in the Service.
  • Messages: messages, attachments, participants, timestamps and technical delivery information when you use chat. Messages are not public, but the recipient can read and retain them.
  • Contracts, PetPay, shop and payments: orders, delivery details, purchase agreements, transaction amounts, payment status, payout details, and information needed for customer checks, fraud prevention, support and accounting. The payment provider handles card and bank details; we do not normally store full card details.
  • Technical and support data: IP address, device type, operating system, app and browser version, session and security data, crash and performance data, and anything you send to support.

We receive data directly from you, from your device, from other users who interact with you, and from identity, payment, address and other providers for features you choose to use.

3. Why we process data

We process personal data to:

  • create and protect your account, sign you in and provide the Service;
  • publish and display listings, profiles and media, and provide search, favourite and chat features;
  • perform identity checks and build trust between buyers and sellers;
  • administer PetPay, contracts, payments, payouts, orders and deliveries;
  • handle support requests and communicate important information about the Service;
  • detect misuse, fraud, security incidents and breaches of our terms;
  • troubleshoot, monitor and improve stability, security and functionality;
  • comply with legal obligations and manage legal claims; and
  • send marketing or share data with a selected partner when you have given valid consent or requested the service yourself.

Depending on the circumstances, processing is based on the need to perform our contract with you, our legitimate interest in providing a safe and functional service, a legal obligation or your consent. When we rely on legitimate interests, we balance them against your interests and rights.

If information is required for an account, identity check, contract or payment, we cannot provide that feature without it.

4. What other people can see

Profile details and content you choose to publish, such as your name or display name, profile image, breeder profile, city, listing details, images and video, may be visible to other users and visitors. Your exact address, national or other identity number, payment details and private messages are not published as part of a listing.

Do not include sensitive or unnecessary personal data in listing text, media or messages.

5. Providers and other recipients

We only share data when it is needed for a specific purpose. Recipients may include:

  • hosting, database, storage and communications providers;
  • Sendbird for chat and messages;
  • Stripe and connected payment providers for payments, payouts, customer checks and fraud prevention;
  • electronic identity verification providers;
  • Google, including Firebase Analytics, Google Mobile Ads and Google Places, for analytics, advertising, address search and geocoding;
  • Mapbox for maps and geocoding;
  • Cloudinary for storing, processing and delivering images and video;
  • Sentry for crash reporting, troubleshooting and performance monitoring;
  • email, SMS and customer support providers;
  • an insurance or other partner when you request an offer or consent to the sharing; and
  • authorities or other parties when required by law, to protect rights and safety, or in connection with a corporate transaction.

Providers processing data on our behalf may only use it under our instructions and agreements. Some recipients, such as Stripe or an insurer, may also be independent controllers for their processing and will explain this in their own privacy policies.

6. Analytics, advertising and local storage

We use Firebase Analytics to understand how the app is used and improve the Service. Firebase processes an app-instance ID, approximate location derived from the IP address, device and app information, screen views and other interactions. We use Google Mobile Ads to show non-personalised third-party ads. The ads SDK may process IP address, device identifiers, ads viewed, interactions, and crash, performance and other diagnostic data to deliver and measure ads, analyse use and prevent fraud. Where consent is required, we obtain it before optional analytics is enabled or ads are requested. We use Google User Messaging Platform (UMP) for advertising choices, which can be changed through the app's privacy settings. We do not use this data for personalised advertising.

The website and app use necessary local storage for features such as login, security and settings. The website may use optional analytics or marketing technologies in line with your choices. More information is available in our cookie policy and the settings displayed on the website.

7. Transfers outside the EU/EEA

Some providers may process data outside the EU/EEA. Where they do, we use a lawful transfer mechanism, such as an adequacy decision or the European Commission's Standard Contractual Clauses, and supplementary safeguards where needed. Contact us if you would like information about the safeguards for a particular transfer.

8. How long we keep data

We keep data for as long as it is needed for the purpose for which it was collected. Account details and content are normally retained while the account is active. When the account is deleted, we delete or anonymise data that is no longer needed.

Some data may be kept for longer where necessary for accounting, payments, contracts, refunds, security, fraud prevention, disputes or other legal obligations and claims. Backups are cleared under our normal backup cycles. Messages or contracts that also belong to another party may need to remain available to that party or to document a transaction, but where possible we limit their connection to the deleted account.

9. Security

We use technical and organisational safeguards appropriate to the sensitivity of the data, including access controls, secure communications and logging. No digital service can guarantee complete security. Contact us immediately if you believe your account or data has been accessed without authorisation.

Where processing is based on consent, you can withdraw it at any time. You can change marketing and optional data-sharing choices in your account's contact or privacy settings, or by contacting us. You can also unsubscribe using the link in a marketing message.

Withdrawal applies going forward and does not affect the lawfulness of processing that has already taken place. Important service and security messages are not marketing and may be sent while you use the Service.

11. Deleting your account

You can request account deletion directly in the app's account settings or by contacting us. Once the request is confirmed, access to the account is closed and public content is removed or de-identified, subject to the retention exceptions described above.

12. Your rights

Under applicable data protection law, you may have the right to:

  • access your personal data;
  • correct inaccurate or incomplete data;
  • have data erased or processing restricted;
  • object to processing based on legitimate interests and always object to direct marketing;
  • receive certain data in a machine-readable format and transfer it; and
  • withdraw consent.

Send your request to support@getapet.com. We may need to verify your identity before disclosing or changing data. If you are unhappy with our response, you can complain to the Swedish Authority for Privacy Protection (IMY) or the supervisory authority where you live or work.

13. Changes

We may update this policy when the Service or the rules change. If a change is material, we will provide notice in the Service or through an appropriate contact method before it takes effect where required.